AURORA Drive Through Solution : Enhancing the QSR Experience with Technology

In the fiercely competitive world of QSRs, every second counts. Integrating Outdoor Pre Sales Menu Boards with advanced drive-through technology not only accelerates the customer journey but also increases operational efficiency and profitability. This holistic approach targets three crucial dimensions: knowing your customers through License Plate Recognition (LPR), enhancing the speed of service, and boosting the bottom line with improved accuracy in serving.

Our solution offers precise vehicle identification and license plate capture, enhancing customer analysis and drive-thru efficiency. Real-time analytics provide data on queue volume and drive-thru performance from arrival to drop-off. Use these insights to streamline operations, boost customer loyalty, and target customers with promotional content on menu totems.

License Plate Recognition   License plate recognition (LPR) software enhances quick-service restaurants by speeding up drive-thrus and streamlining orders for returning customers. It provides data for tailored marketing, smooths queues, boosts security, and enables personalised promotions, leading to greater customer satisfaction. Efficiency Accuracy Tailored Marketing Security Promotions

Order Confirmation Unit / Board   Order confirmation boards display the customer’s order during the order process. With POS integration, AURORA can display the order safely without exposing product costs when customising orders. Integration also provides the brand with the opportunity to upsell and recommend products. Research from Intouch Insights Drive-through study has shown: Restaurants with OCU/OCB delivered 6.56 seconds faster than the total average. Accuracy is 2% higher and 7.5% higher when the customer is asked to confirm if the OCU is correct.

Pre Sales Menu Boards

Pre-sales menu boards can be more effectively utilised. By identifying returning customers, these boards can then display upsell and cross-sell products tailored to the customer's previous order history, enhancing the personalisation of their experience and fostering a sense of connection and brand loyalty.

Increasing Check Averages in the Drive-Thru

In-store self-ordering kiosks and online ordering platforms consistently deliver higher check averages thanks to their tailored user experiences. By integrating a digital drive-thru system, we can leverage digital displays to showcase promotional content in real time—right when the customer’s order appears on the OCU (Order Confirmation Unit) board. This creates an opportunity to influence purchase behavior and drive upsells at the point of decision.

Applying that logic to drive-thru systems with integrated digital displays:

• Showing promotions in real-time when the order is displayed on the OCU grabs attention at the perfect moment.
• It’s a great opportunity to push timely upsells (e.g., "Would you like to add fries for just AED15?").
• It brings that tailored, data-driven experience into a traditionally fast and static environment.

AURORA Digital Dash Board

AURORA drive-through system: A proven comprehensive system that gives a full overview and control of the thorough automation process, ensuring easy analysis and prompting efficiency.

Outdoor Displays